Help your organization improve its branding and reach a key target audience. Our in-house corporate videographer brings the power of visual storytelling that drives results.
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Organizations are adopting corporate films.
High-quality corporate videos have the power to change an organization’s image in the market. They improve their branding, bring in new customers, help with CSR, and also help with other business goals. Some of the organizations that we have worked with create professional corporate videos.
Our Creative Video Production Team
Anmol Pawate
Nitin Nawghare
Niraj Echkar
Sarfaraz Khan
Sanjeev Pandey
Ashish Goyal
Your Trusted Corporate Video Production
Unlocking The Benefits of Corporate Video for Organizational Success
One of the key tools that organizations of all sizes have to positively influence their potential clients, target audience, and build trust is to release corporate videos. They are not only great for improving and getting ROI from marketing campaigns, but they also play a key role in CSR. It also becomes a bit easier to establish an organization as an industry leader among competitors through effective communication of professional videos.
The RoughCut media team understands well enough the importance of corporate videos. We have developed skill sets and have expert drone videographers, cinematographers, and video editors. This experience helps us streamline the production process and create an impactful corporate film that delivers on its promise.
You can check out our video work portfolio to see our past work and read previous client testimonials. Contact us today and let’s start working on a corporate film that will boost your brand, marketing ROI, and organization’s image.
Planned video shoots
Our Process
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Step 1: Discovery Consultation
The pre-production or discovery consultation phase consists of an in-depth conversation about your brand, video requirements, goals, vision, values, and what the business objective behind the corporate video is. If you have any pre-existing ideas, we will also take them into consideration when creating a message that will bring the desired results from the video film.
The first stage serves as a starting point and acts as a foundation for the rest of the production process. Subsequently, we work on scripts and share them with clients to further the process.
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Step 2: Strategic Planning
During the planning phase, we use our existing video creation expert team to develop and plan the entire process. Scripts, location, actors, and any special visual effects as per the discussion in the consultation phase are well planned out, and a blueprint is created. This structured production process helps us streamline the process and deliver a high-quality video at the end.
Aftervideo concept development, we maintain complete transparency with clients during this phase, so they can be aware of everything that is happening and progress made on a daily basis.
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Step 3: Production and Delivery
With a plan in hand, production starts to shoot the video. We use high-end cameras and lighting equipment that capture very high-quality footage. Our director and production leads make sure that we capture every frame as decided while incorporating your organization’s values and visions.
The post-production stage is where we edit all the raw footage. We add visual effects, color-grading themes, effects, voiceovers, and transitions that are pre-decided. We maintain full transparency during the editing phase too, and we incorporate any changes or revisions that may come from the client’s side. This well-structured process helps us deliver a high-quality corporate film.
Connect With Us For Any Unanswered Questions.
FAQs
It is a process or tool using which organizations of all sizes create a professional cinematographic video that conveys the company’s vision and goals and aims to improve its branding. This professional video has a direct impact on the organization’s target audience, where it leaves a positive impression and sets them apart from their competitors. These videos can be testimonials, CSR video, promotional, or brand films.
As of 2023, all organizations benefit from corporate videos, especially if they are looking to improve their brand messaging and their marketing ROI. From employee onboarding to internal communication, these professional videos benefit each segment of companies.
- Promotional video: It helps launch any new product or service on the market. It also improves the company’s ongoing marketing campaigns.
- Training videos come in handy when you want to train new employees or give a demonstration of a new service or production to customers or clients.
- Testimonial Videos: These video types help by highlighting happy and satisfied clients. They directly impact other potential clients by creating a positive experience with past clients.
- Corporate Culture Videos: Promote your values, goals, and working environment with people outside your organization. These videos help you attract the right talent pool to your organization.
- Explainer Videos: Explaining complicated processes and steps is a challenge, and explainer videos help with that exact problem. They contain detailed animation to explain and make it easy for others to understand the process or products through videos.
- Event Highlight Videos: Any events that take place will be shared through event videos. They contribute to the brand’s development and the overall work environment of the company.
- Recruitment videos are videos that highlight the inside working environment of an organization and attract the right talent to hire. Recruitment videos are an attempt to pull top talent from the market to work for you.
- Product Demo Videos: Highlighting the detailed features of any new product or service is achieved through product demo videos. They are also used in marketing activities and act as customer service videos after a purchase.
- Internal Communication Videos: Video comes in use when you want to achieve internal branding or deliver any important announcement.
- CEO/Leadership Message Videos: These videos are used by top management from time to time to inform and set goals for entire organizations.
Apart from having a completely different function, corporate and commercial videos serve two different segments of audiences for any organization. Corporate videos are made to focus on promoting a company’s vision and values; they can also be targeted at internal or external audiences to promote its culture or working environment.
However, commercial videos are made to increase sales, promote, or launch any new product or service in the market. They target acquiring new customers and increasing sales. They play a key role in marketing campaigns. Brand films, product launches, and testimonial videos are a few examples of commercial videos.
Counting the benefits of corporate videos, they increase the brand visibility of companies, communicate their values and visions to the audience, and provide any updates regarding their service and products to the target audience. Apart from these, corporate videos are an integral part of marketing campaigns and internal communication.
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Email:
hello@theroughcut.co.in
anmol@theroughcut.co.in
Ph: +91 7974262935
Portfolio
DESI FARMS CORPORATE FILM:
REVOLUTIONIZING A2 DAIRY DELIVERY
GALAXY SIVTEK : SUCCESS STORY THROUGH
OUR CORPORATE FILM
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